Better Collective Spotlight: How is driving engagement through YouTube

first_imgShare For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention.The brand has accrued a large social media presence over the last few years, having amassed more than 54,600 subscribers on its YouTube channel since its inception during the 2018 World Cup. We discussed how has used this platform to grow brand awareness.SBC: Can you explain a bit about the strategy and structure behind the YouTube channel?The core idea is to create interesting content that both entertains and engages our users and followers. To be able to attract awareness to the site from relevant target groups in these fragmented media times, you need to have a clear content strategy and ensure that the content you publish is of high quality. We have invested heavily in building a professional recording setup i.e. we record and produce the talk shows in a professional recording studio. Through the YouTube channel, we gain lots of visitors to our website where the users can find more information, details, news stories and offers from our partners.SBC: How do you use the platform to engage with your followers?Our flagship programme is called Betarades Guest. Here, we invite public persons such as sports celebrities to join our show and to talk about everything from sports events to personal stories and everyday situations. The most important aspect is that the show has to be entertaining and have an edge. Our viewers have the opportunity to ask questions to the guests at the end of every show. This way, the show becomes very interactive and the viewers get a feeling of being closer to the brand and celebrities – this is something they enjoy and something that brings value to our business.     SBC: How do you earn media coverage on the shows? The strategy is to create entertaining content and news stories with an edge that is also interesting for the Greek media. Once the talk show is recorded we pitch the show to relevant media. This has proved to be a valuable setup for all parties as the media gets access to high-quality produced content that is relevant for their readers while Betarades gets extra exposure in the media.  SBC: What value does the programme bring to your business?  We are able to engage and retain our followers which is very valuable to our business. Being able to activate our users and followers strengthens the relationship between the players and our brand. When Greek media also publish the talk show through their media channels, we increase the awareness of our brand and hence attract more visitors to our site.And not to forget: We are having a lot of fun recording the shows which sparks great energy to the team.To read some of the media coverage from the show, click here. Related Articles Share RAiG members back radical overhaul of UK gambling’s affiliate landscape June 30, 2020 StumbleUpon Bettingexpert crowns TheTrollmanSha World Tipster Champion  July 2, 2020 Submit Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020last_img read more


first_imgA Rosses lady was selected the best dressed among 2,000 guests at a mega charity gig in Dubai on Friday night, writes Eoin McGarvey.Andrea Byrne-Gul, 32, a daughter of Dee and Noreen Byrne of Bunaman, Annagry beat all the style and glamour at the $450 a head charity event at the spectacular Meydan Racecourse in Dubai to receive the title of Best Dressed Woman.The 9th Oil Barron’s Charity Ball is Dubai’s energy industry’s event of the year and had a record attendance of 2,000 guest this year. The red carpet event attracts the crème da le crème of industry leaders in the oil and gas industry and is held under the patronage of H.H. Sheikh Ahmed, President, Department of Civil Aviation and Chairman of the Emirates Group. Guests were treated to exquisite food, fantastic live music and entertainment and the evening also featured the crowning of the 9th Oil Baron.The Friends of Cancer Patients charity fundraiser also presented an award for the best dressed couple.The theme of this year’s event was ‘Everybody Needs Somebody’ and entertainment was by the Blues Brothers tribute show featuring Aretha Franklin and James Brown.Former Emirate Airlines air hostess Andrea has been living and working in Dubai for nine years now and married her husband Nome Gul, a native of Manchester, there two years ago. She has also worked with the Fashion Island group and had to take care of the top fashion designers in the world when they arrived in Dubai including Chanel designer Karl Lagerfield and Donna Karan who owns DKNY.Her mum Noreen said that they are delighted for her.“She sent us a text message from the event to say she had just been presented with the award for best dressed lady. She was really excited and we are all delighted for her,” she said.ROSSES LADY NAMED BEST-DRESSED AMONG 2,000 AT GLITZY DUBAI EVENT was last modified: November 19th, 2011 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Andrea Byrne-GulAnnagryDubailast_img read more

Breakfast boost for school children

first_imgChildren are delighted to be able to receive breakfast at school. (Image:Breakfast for Better Days)Many disadvantaged school children will reap the benefits of a partnership between Kellogg’s South Africa and Clover which ensures they eat a nutritious breakfast every morning.Clover has committed to provide the milk requirements for Kellogg’s Breakfasts for Better Days initiative. The campaign provides thousands of learners with a balanced breakfast every school day.Clover has joined forces with packaging solutions company, Tetra Pak to support the Kellogg’s project.“This initiative is aligned with our motto of protecting what’s good, and our vision of making food safe and available everywhere,” said Gisele Gurgel, marketing director at Tetra Pak. “Supporting Breakfasts for Better Days will give back to communities with the 3goodness of long life milk.”Clover is providing 550 000 litres of milk for the project until the end of 2016, making sure children have the most important meal of the day so they can concentrate on their school work.Breakfasts for Better Days is in its third year of dishing up a breakfast of cereal and milk to 25 000 school children across Gauteng, Kwa-Zulu Natal, the Eastern and Western Cape provinces. It has been endorsement by the Department of Basic Education. Food Bank SA distributes the food.One billion servingsThe Breakfast for Better Days initiative is part of Kellogg’s global target to feed a billion servings of cereal and snacks by end of 2016.“We are delighted that Clover and Tetra Pak have come on board to be part of our initiative to fuel the minds and bodies of learners across the country,” said Sylvia Radebe, head of communications at Kellogg’s South Africa.“Almost one in five learners goes to school without breakfast every day, and we aim to change that statistic.“We are planning to extend the feeding programme and the commitment from Clover and Tetra Pak means we will be able to broaden our footprint.”“This is an amazing initiative started by Kellogg’s and being able to be part of a team that shares a positive vision and joint effort towards making a difference in so many children’s lives, is truly something special,” said Sherian King, a marketing manager at Clover.“Not only is it a great brand fit, but the shared values and optimistic views for the future all work together to deliver something great.“It is so important to alleviate the distraction of hunger so that children can focus during the day. This is just one step towards their success, and we are glad to be able to help where we can.”For more information on the Breakfasts for Better Days initiative, visit Breakfast for Better DaysLaunched globally in 2013, this initiative believes in the power of breakfast to feed better days and better lives.According to the Kellogg’s website, it is expanding breakfast programmes around the globe, maximising product donations and advocating for the important role breakfast plays in the diet.In the first year of the initiative, Kellogg’s donated more than 400-million servings of products, of which 230-million servings were breakfast foods.last_img read more

88th Ohio FFA State Convention Schedule

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Thousands of Ohio FFA members are converging on Columbus over the next two days to experience the 88th Ohio FFA State Convention. Follow along with up-to-the-minute updates at as our 2016 Student Reporters work to bring you coverage of the event.A busy two days are in store at the Ohio Expo Center. Here is the schedule:Thursday, May 57:30 am Set Up: Agriscience Fair, Proficiencies8:00 am Convention Registration – Celeste8:00 am National Chapter Interviews – Rhodes8:00 am Ag Issues CDE – FFA Center9:00 am Career Show & Expo – Bricker9:00 am Agriscience Fair Interviews – Bricker9:00 am Proficiency Interviews – Bricker9:00 am Ohio FFA Fights Hunger – ODOT1:00 pm Grain Merchandising Finals – Rhodes12:30 pm Recognition Luncheon  – Rhodes 1:30 pm PRE-SESSION2 pm FIRST SESSIONOpening CeremonyTeacher/Administrator RecognitionChapter Trust AwardsChildren’s Hospital RecognitionCROP/Church World Services RecognitionOhio FFA Fights Hunger RecognitionWashington Leadership Conference ScholarshipsRecognition of New FFA ChaptersKeynote Speaker – Tiana TozerDelegate Business Meeting & Officer ElectionsClosing Ceremony 5:30 pm Honorary Degree Reception  – FFA Center 6:30 pm PRE-SESSION7 pm SECOND SESSIONOpening CeremonyHonorary State FFA Degree CeremonyNational Winners RecognitionStar American FFA Degree RecognitionStar State FFA Degree RecognitionProficiency Award RecognitionAccounting through Equine ScienceKeynote Speaker – Dave RoeverClosing Ceremony Friday, May 68:00 am Registration – Celeste9:00 am Career Show & Expo – Bricker9:00 am Choir Practice – Bricker9:00 am Band Practice – ODOT 9:30 am PRE-SESSION10 am THIRD SESSIONOpening CeremonyChapter Awards• Ohio FFA Gold Medal Chapters• Top 10 Student Development Chapters• Top 10 Chapter Development Chapters• Top 10 Community Development Chapters• Top 10 ChaptersKeynote Speaker – Jones LoflinProficiency Award RecognitionFiber and/or Oil Crop through Wildlife ManagementClosing Ceremony 1:00 pm Talent Show – Celeste  2:30 pm PRE-SESSION3 pm FOURTH SESSIONOpening CeremonyCreed Speaking PresentationOfficer Awards• Secretary’s Award• Treasurer’s Award• Reporter’s AwardNational FFA Officer Keynote – Sydney SniderState CDE RecognitionPrepared Speaking PresentationAgriscience Fair RecognitionOhio FFA Officers’ Parent RecognitionClosing Ceremony 4:00 pm Past Officer Reception – FFA Center5:00 pm Band and Chorus Musical Presentation 6 pm PRE-SESSION6:30 pm FIFTH SESSIONOpening CeremonyBand and Chorus PresentationRetiring Address – State President, Matthew Klopfenstein2016-17 Ohio FFA Officer AnnouncementConferring of the State FFA DegreeOfficer InstallationClosing Ceremonylast_img read more

Miami (OH) Cornerback Marshall Taylor Transferring To Auburn, Eligible To Play This Fall

first_imgAuburn’s defensive backfield is getting some experience reinforcement, courtesy of the MAC. Marshall Taylor, a standout cornerback from Miami (OH), graduates this spring, and will be eligible to play right away for the Tigers in 2016. Taylor confirmed the commitment to Auburn to earlier this week:“I’m excited. Auburn’s been to two national championships in the last five years, not a lot of programs can say that… I just believe in what Coach (Gus) Mazlahn and the whole staff has going on. They have a really good team and I’m just trying to come in and be another piece to the puzzle.”Louisville held a slight edge for Taylor prior to his visit to Auburn. He has canceled his planned official visits to Michigan State and Florida.“I’m done,” he said. “I’m a Tiger. I’m done.” The Miami Student has more on Taylor’s career with the RedHawks.The 6-foot-2, 199-pound corner was a standout during his freshman year at Miami. He led all freshmen with 40 tackles and started five of the 11 games in which he played.He redshirted the next year, but started all 12 games of the 2014 season alongside current Green Bay Packers cornerback Quinten Rollins. He totaled 30 tackles, one interception and nine pass breakups.Last season, he played in 11 games, starting 10. He totaled 39 tackles and two interceptions, including a pick-six against Akron University. He had a collegiate career-high nine tackles against University of Wisconsin early in the season.Taylor’s Twitter account is private, but he’s already changed his profile picture and bio to reflect his new football home.marshall taylor auburn twitterTaylor is a Georgia native. He’ll have a chance to play in his home state for the first time as a college athlete on November 12, when the Tigers travel to face UGA.[]last_img read more

Two Jaish ultras killed used to target civilians

first_imgSrinagar: Two Jaish-e-Mohammad (JeM) militants involved in the killing of a number of civilians and police personnel were on Saturday gunned down by security forces in an encounter in Shopian district of Jammu and Kashmir, police said. The slain militants have been identified as Abid Wagay, a resident of Rawalpora Shopian, and Shahjahan Mir, hailing from Amshepora Shopian, a police spokesman said.Based on a credible input about the presence of militants in Gahand area of Shopian district of south Kashmir, a cordon and search operation was launched by security forces there in the morning, the spokesman said. He said during the searches, the militants fired upon the security personnel who retaliated.last_img

Shark week Titus I could raise some hell with this draft

When the final buzzer sounded at the end of Ohio State’s win in its regular season finale, Mark Titus’ “playing” career in a Buckeye uniform was over. On his own senior night, Titus shed tears, entered the game, and recorded a “trillion” in his final collegiate game. But is his basketball career over?  Despite entering — and promptly being kicked out of — last year’s NBA draft, Titus said he’s ready to give professional basketball another shot. “I’m going to try, yeah,” Titus said. “I’m definitely still a free-agent NBA player, and if anybody wants to pick me up, I’d be happy to lend my services.” His first priority is getting healthy. Titus missed the majority of his senior campaign with a shoulder injury and had a season-ending surgery following the Buckeyes’ completion of the regular season. But NBA executives need not worry. Titus said he has fully healed and is ready to play.  “I just got out of the sling, which is really exciting,” he said. “I had to wear a sling for like five weeks or something like that. I’m excited to start playing again if I get drafted somewhere.” Titus is aware, however, that some might question whether a guy who played in just 32 games during his four-year career is good enough to play in the NBA. For the doubters, he created his “Mr. Rainmaker” video earlier this year. Following its release, Titus said he planned to use the video as evidence of his exceptional basketball abilities. “I’m going to send the video to NBA scouts and see what comes back from that,” Titus said. “I already tried to get a hold of Greg Oden to tell him to talk to the [Portland Trail] Blazers for me. “We’ll see what happens, but I’m sure I could raise some hell with this draft, too.” read more

Switzerland sorely disappointed with exit – Petkovic

first_imgSwitzerland boss Vladimir Petkovic admitted that they are “sorely disappointed” with their World Cup exit, but congratulated Sweden for their progressLike their opponents, the Rossocrociati were unable to take full advantage of their opportunities and were made to pay for their poor finishing when Emil Forsberg struck the decisive blow for Sweden midway through the second half through a deflection off Manuel Akanji.Speaking after their last-16 exit, Petkovic confessed that his side were not at their best for the encounter.“We’re sorely disappointed, the whole team is. We clearly wanted to do more,” the former Lazio boss said on the FIFA website.Victor Lindelof, SwedenEuro 2020 qualifiers round up from group F George Patchias – September 6, 2019 Euro 2020 qualifying Group F saw Scandinavian neighbours Sweden and Norway keep the race for the groups second automatic qualifying spot alive.Spain had already…“But we also congratulate the Swedish team as they have done precisely what they are very good at, and it has been enough to beat us. Once they score a goal, they’re an extremely tough nut to crack.“We should have done better but were simply below par and not good enough to win the game. There was something missing in that match from us but in all the games Sweden have been involved in, their opponents have had a difficult time developing the emotions and momentum you need.“In the last 10 or 15 minutes, we tried to play with more emotion and it went better, I think. But in the end, it wasn’t enough.”Tuesday’s defeat was Switzerland’s first since October 2017 in a World Cup qualifier against Portugal, ending a run of nine unbeaten matches.last_img read more

PDM presents 20172018 Budget no need for UK approval

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp Related Items:#magneticmedianews, #PDM2017/18budget, #TCIGovernmentbudget Facebook Twitter Google+LinkedInPinterestWhatsAppTurks and Caicos, April 3, 2017 – Providenciales – For the first time since elected government was returned to the Turks and Caicos Islands, the Budget crafted by Cabinet Ministers did not need UK approval before being brought to the House of Assembly to be debated.The PDM Administration was expressively thrilled at the feat announced today in the House of Assembly.  Led by Premier and Finance Minister, Sharlene Robinson the PDM Administration revealed that the fiscal plan has met all of the debt sustainability indicators set out in the framework document between the UK and the TCI.The PDM Budget is 6% more than last year’s budget allocation, at  $273.5 million, and the country will continue to see the lion’s share of the expenditure go to Health, with 66% and next to Education with 15.3% of national spending.   It was shared that when it comes to education, the Community College will get more money, a new primary school will be built in Provo and Long Bay High School will get more staff.Other notables include: $29.8M or 11% for TCI Police and that will mean CCTV for what was called ‘civic areas’, a bolstered K-9 Unit and 18 new police officers.  Road repairs will have an investment of $4M and Home Affairs will get 10 more staff for the prison and two more for the fire services department.   At Border Control, there is to come eight new members for an Immigration Task Force, enhancement of the radar software and digitizing of records.The Finance & Investment Minister explained that this is the biggest accomplishment of her government to date; adding that it normally takes eight months to prepare the budget, but the PDM Government did it in three months. Customs and the tourism sector will bring in the over 60% of the country’s revenue, with 9.8% of revenue to the country’s coiffeurs earned from work permits.Tomorrow, the PDM will elaborate more on its first 100 Days when it holds a press conference in Provo.#MagneticMediaNews#PDM2017/18budget#TCIGovernmentbudgetlast_img read more